1 Reply Latest reply on Mar 30, 2020 7:04 AM by Jason Atkinson

    Seeking records of Red Ryder BB Gun ad campaign in 1947

    Jeanine Smith Newbie

      I'm looking for documentation of the success of the advertising campaign launched by the Daisy Red Ryder Guns Company. around 1947, 1948, 1949, etc..  I have read that after WWII, American families had no interest in purchasing a Daisy Red Ryder BB gun for their child@.  To create a desire to buy their gun, Daisy came up with  a successful advertising campaign which turned things around and made 1949 their biggest year of sales ever.  The ad campaign was called:  "The American Boys' Bill of Rights." I'm looking for information about this advertising campaign, Who created the advertising campaign, which publications Daisy used for their ad campaign, etc..How much their sales increased after the "American Boy Bill of Rights"?